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So many people, it seems to me, act as though they were in the audience watching their lives unfold on stage, as if others were responsible for the unfolding.
He preaches the doctrine that by focusing on culture, everything else falls into place. Just as corporate mottos can be infused into the culture of a business, so a family or personal motto can work its way into the very DNA of our personal lives and family culture as well.
If true of a company, why not a family or personally for yourself? Mottos act in many ways like mini sermons, rallying support, instructing values, teaching shared vision, inspiring action.
A motto is a core value tersely and frequently expressed. One of the most well-known corporate mottos is Nike’s “Just do it.” The power behind the motto is the way it reflects the nature of the product they sell. It captures the essence of the company and reflects the core value it promotes.
It represents a fundamental belief that helps shape behavior as we try to live up to the message it expresses. It has even taken on a life of its own, having been adopted by millions as a sort of personal anthem.
I’m a deeply religious man, so God and religion is not what I’m talking about.